Morgan Blake — UX/UI Design

Insights

Insights project preview
A/B tested variants

The Challenge

Process

Research

Facilitated collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Insights

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

The Thing

Whether you're shipping a new feature, this principle matters.